Privacy Policy

Effective Date: September 15, 2026
Last Updated: September 15, 2026

Into the Mythos ("Into the Mythos," "we," "us," or "our") is operated by Aidelia Rae, LLC. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit intothemythos.com, join the Expedition Dispatch, contact us, purchase or interact with our products, attend or purchase from us at markets or events, or otherwise engage with Into the Mythos.

By using our website or otherwise interacting with Into the Mythos, you acknowledge the practices described in this Privacy Policy.

Information We Collect

The information we collect depends on how you interact with Into the Mythos.

Information You Provide

We may collect information you voluntarily provide, including:

• Name

• Email address

• Phone number, when voluntarily provided

• Billing and shipping information

• Order and transaction information

• Marketing preferences and consent records

• Communications or messages you send to us

• Information submitted through website forms

• Information necessary to provide access to digital products, downloads, or other purchased content

When you make a purchase, we may collect information necessary to process, fulfill, and support your order.

Payment card and other payment information may be processed by third-party payment processors rather than stored directly by Into the Mythos.

For physical purchases made at craft fairs, markets, festivals, pop-ups, or other in-person events, we may collect transaction information and any contact information you voluntarily provide.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies. This may include:

• IP address

• Browser and device type

• Operating system

• Pages viewed

• Referring pages or websites

• Approximate geographic information derived from an IP address

• Date and time of visits

• Interactions with the website

The specific technologies used may change as the website develops.

How We Use Information

We may use the information we collect to:

• Operate and improve the Into the Mythos website

• Manage the Expedition Dispatch email list

• Send Field Notes, product and collection updates, new discoveries, event information, behind-the-scenes progress, and occasional promotional offers when you have subscribed

• Process purchases and payments

• Deliver digital products, downloads, and other purchased content

• Fulfill and ship physical-product orders

• Provide order confirmations, receipts, and transaction-related communications

• Provide customer service and respond to questions, messages, or requests

• Maintain customer, subscriber, and transaction records

• Understand how visitors use our website

• Improve our products, content, marketing, and customer experience

• Manage purchases and customer interactions at markets, fairs, festivals, pop-ups, and other in-person events

• Prevent fraud, misuse, or security issues

• Comply with applicable laws and legal obligations

Expedition Dispatch & Marketing Emails

If you join the Expedition Dispatch, we may send you emails about Into the Mythos, including Field Notes, new discoveries, product and collection updates, events, behind-the-scenes progress, first-access opportunities, and occasional offers

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Unsubscribing from marketing communications does not necessarily prevent us from sending non-marketing communications necessary to complete a transaction, provide access to a purchase, respond to your request, or provide information about an existing order.

Phone & Text Communications

If you voluntarily provide a phone number, we may use it to respond to your inquiry, provide customer service, or communicate about an order or other requested service.

We will not use your phone number for recurring promotional text messages unless you provide separate consent for that purpose. Where applicable, you may withdraw consent or opt out of text messages by replying STOP. Message and data rates may apply.

Cookies & Similar Technologies

Into the Mythos may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, and support analytics or marketing activities.

Some technologies may be provided by third-party service providers.

You can generally control cookies through your browser settings. Disabling certain cookies may affect how parts of the website function.

As our analytics and advertising tools develop, we may update this Privacy Policy and provide additional cookie controls or disclosures where required.

How We Share Information

We do not sell personal information or share personal information for cross-context behavioral advertising as those terms are defined under applicable privacy laws.

We may disclose information to service providers and other companies that help us operate Into the Mythos, including providers supporting:

• Website hosting and management

• Customer relationship management

• Email delivery and marketing

• Communications and messaging services

• Analytics, website performance, and security

• Cloud storage and business operations

• Payment processing

• E-commerce and checkout services

• Digital-product hosting and delivery

• Order fulfillment and shipping

• Fraud prevention and security

These providers may process information as necessary to provide services to us.

We may also disclose information if required by law, legal process, or government request; to protect the rights, property, or safety of Into the Mythos, Aidelia Rae, LLC, our customers, or others; or in connection with a merger, acquisition, sale, restructuring, or transfer of business assets.

Third-Party Websites & Social Media

Our website may contain links to social media platforms and other third-party websites.

When you follow those links or interact with third-party services, their own privacy policies and practices apply. Into the Mythos is not responsible for the privacy practices or content of third-party websites or services.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing products and services, maintaining business and transaction records, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the type of information and why it was collected.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Choices & Privacy Requests

Depending on where you live, you may have rights regarding your personal information under applicable law.

You may contact us to request that we:

• Provide information about personal information we maintain about you

• Correct inaccurate information

• Delete certain personal information

• Update your communication preferences

Certain information may need to be retained when required by law or for legitimate business purposes, including transaction, fraud-prevention, security, or recordkeeping purposes.

To make a privacy request, contact us using the information provided below. We may need to verify your identity before completing certain requests.

California Privacy & Online Tracking Disclosures

California residents may have additional privacy rights under applicable California law.

Our website may use third-party technologies that collect information about website activity as described in this Privacy Policy.

Browser-based "Do Not Track" signals are not currently standardized across websites and services. We do not currently respond to traditional Do Not Track signals in a uniform manner.

If Into the Mythos becomes subject to additional privacy requirements that require recognition of specific browser-based opt-out preference signals or additional consumer rights, we will update our practices and disclosures as appropriate.

Children's Privacy

Into the Mythos is intended for a general audience and is not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through the Expedition Dispatch, purchases, or other website forms without appropriate authorization. If we learn that we have collected such information, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy as Into the Mythos grows, our products and sales channels change, new services become available, or legal requirements change.

When we make changes, we will update the "Last Updated" date at the top of this page. Material changes may also be communicated through the website or other appropriate means.

Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact:

Into the Mythos
Operated by Aidelia Rae, LLC

PO Box 1421

Hudson, WI 54016

United States

Email: [email protected]